{"id":46151,"date":"2022-03-24T11:19:16","date_gmt":"2022-03-24T11:19:16","guid":{"rendered":"https:\/\/www.climatechangenews.com\/?p=46151"},"modified":"2022-07-28T10:30:02","modified_gmt":"2022-07-28T09:30:02","slug":"from-hydrocarbon-to-cutting-carbon-how-a-fossil-giant-transformed","status":"publish","type":"post","link":"https:\/\/www.climatechangenews.com\/2022\/03\/24\/from-hydrocarbon-to-cutting-carbon-how-a-fossil-giant-transformed\/","title":{"rendered":"From hydrocarbon to cutting carbon: how a fossil giant transformed"},"content":{"rendered":"

In early 2009 Danish oil and gas company DONG Energy began to change.<\/strong><\/p>\n

At the time, the organisation sold heat and power produced almost exclusively by coal and was developing a 1.6-gigawatt coal-fired power plant in Lubmin, Germany \u2013 a project that was abandoned as a result of fierce opposition by December of the same year.<\/p>\n

Elsewhere in Denmark, and just days before the board\u2019s decision to shut down the Lubmin plant, an international agreement aiming to reduce greenhouse gas emissions was being drafted and debated: the Copenhagen Accord, as a part of the Cop15 climate conference.<\/p>\n

While negotiations were seen across the continent and beyond as a flop, as pledges fell far short of what was needed, the prospect of global climate action served as a catalyst for the Danish fossil fuel company.<\/p>\n

Filip Engel, a then recently-employed Strategic Advisor at DONG Energy, was among those who could sense something exciting was happening.<\/p>\n

\u201cMy first task when I joined the company in 2008 was to write an op-ed for the CEO at the time, Anders Eldrup, saying that climate change was a problem and that we had a responsibility to do something,\u201d he tells Climate Home News.<\/p>\n

\u201cIt seems mundane to say that now, but at the time I think it was quite rare for big fossil fuel companies to make such statements.\u201d<\/p>\n

Shortly after the piece, DONG announced it would be pushing forward on a new vision, the 85\/15, which stated that the 85% fossil fuel 15% renewable split in its power generation mix would be swapped within a generation and that this would be done through closing coal fired power plants and scaling up offshore wind power.<\/p>\n

\u201cWhen we realised that fossil fuels were not sustainable, we looked into our business and we found that the only area where we initially had a competitive advantage and could potentially build a scalable business was offshore wind,\u201d says Engel, \u201cThis was the one area where we already had a technology platform and competencies and skills.\u201d<\/p>\n

\u201cStill, it was a big bet and a step into the unknown.\u201d<\/p>\n

The transformation begins<\/strong><\/p>\n

In 2009 DONG\u2019s renewable energy arm was small, including the world\u2019s first offshore wind farm, built in 1991 in Vindeby, Denmark. While there was some support for the proposed transformation, there was also significant scepticism externally and within the company.<\/p>\n

\u201cExternal stakeholders questioned whether renewables could become cost competitive, but some of the biggest and most challenging conversations were internal,\u201d says Engel. Almost 3,000 world leading employees worked in DONG\u2019s coal-fired thermal power plants so \u201cit was very difficult for them to be told that they had to stop because it wasn\u2019t the right thing to do.\u201d<\/p>\n

When it announced this vision, DONG\u2019s leadership wasn\u2019t sure how it would be achieved. They announced the intent to make the transition before they had a plan for how to achieve it and used the publicity to generate pressure on the whole organisation to get behind the transformation.<\/p>\n

\u201cWhat we did was communicate our goals and ambitions externally at the same time as internally, which then helped shape the business strategy,\u201d Engel says. \u201cBy committing externally to everyone, you commit yourselves to making it happen.\u201d<\/p>\n

The rise of offshore wind<\/strong><\/p>\n

Months after the 85\/15 announcement, in March 2009, DONG made an agreement with industrial manufacturer Siemens to buy 500 3.6 megawatt wind turbines, a historic financial commitment from both parties. This was more offshore turbines than was in the existing global fleet and \u00a0was considered extremely ambitious.\u00a0The aim was to start to bring scale to the then-nascent industry of offshore wind.<\/p>\n

Then, to bring in more capital, the company divested an ownership stake of Nysted farm to PensionDanmark, which became the first institutional investor in offshore wind.<\/p>\n

In the aftermath of the financial crisis, \u00a0Denmark, Germany and the UK \u2013 who were among the key markets for offshore wind – \u00a0were all looking to see cost reductions before continuing to invest through subsidies \u2013 especially as the countries were dealing with recession at the time.<\/p>\n

To maintain both governmental and societal support, the company set a target to reduce the levelized cost of electricity from offshore wind to EUR 100 per megawatt by 2020, a number described by CEO of \u00d8rsted\u2019s offshore wind arm Martin Neubert as \u201ccompletely crazy at the time\u201d and \u201cnot backed up [to succeed] by any calculations.\u201d<\/p>\n

Four years later, and four years ahead of time, DONG had reached that target after expanding out of Europe as well as investing in what will soon be the two largest offshore wind farms in the world, Hornsea 1 and 2.<\/p>\n

\u201cTogether with our partners in the industry, we drove costs down through scale and innovation,\u201d says Engel. \u201cThis meant things like developing larger sites, installing larger turbines, and finding creative ways to reduce costs across components.\u201d<\/p>\n

Finally, in 2017, DONG, which had oil and gas in its name, sold its final oil and gas production assets and to reflect its fossil fuels-free future, the company rebranded as \u00d8rsted, after the Danish scientist who discovered electromagnetism, Hans Christian \u00d8rsted.<\/p>\n

A world of green energy<\/strong><\/p>\n

While \u00d8rsted has gone from being one of Europe\u2019s most fossil fuel-intensive utilities to one ranked by Corporate Knights as the world\u2019s most sustainable energy company, more is yet to come.<\/p>\n

\u201cOur journey does not end here,\u201d Engel says, who is now Senior Vice President for Sustainability, Public Affairs, Branding and Marketing. \u201cNow that we have transitioned, we want to help governments and businesses do the same and achieve their decarbonisation goals. That\u2019s how we will realise our vision of a world that runs entirely on green energy.\u201d<\/p>\n

\u00d8rsted is therefore increasing and diversifying its capacity to deliver green energy solutions that support the global green transformation, as well as working with governments to create policy frameworks that enable an accelerated and sustainable build-out of green energy.<\/p>\n

\u201cWe know that renewable energy will soon reach a scale where it can fundamentally reshape our societies,\u201d says Engel.<\/p>\n

\u201cThat means we have a massive opportunity to create positive impacts in addition to delivering zero-emissions energy. The green transformation can stimulate new habitats and support ecosystems and provide jobs around the world, assisting with the revitalisation of communities,\u201d he says. \u00a0\u201cIt\u2019s our job to deliver green energy that works for the planet and its people.\u201d<\/p>\n

\n

This post was sponsored by\u00a0Orsted<\/a>. See our\u00a0editorial guidelines<\/a> for what this means.<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Sponsored content:<\/span> Over the course of ten years, one of the heaviest emitters in Europe became the world\u2019s largest developer of offshore wind","protected":false},"author":35,"featured_media":46152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4086,132],"tags":[],"coauthors":[4219,4808],"class_list":["post-46151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored-content","category-z-hidden","type-blog"],"acf":[],"yoast_head":"\nFrom hydrocarbon to cutting carbon: how a fossil giant transformed<\/title>\n<meta name=\"description\" content=\"Sponsored content: Over the course of ten years, one of the heaviest emitters in Europe became the world\u2019s largest developer of offshore wind\" 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