{"id":45803,"date":"2022-02-02T17:47:18","date_gmt":"2022-02-02T17:47:18","guid":{"rendered":"https:\/\/www.climatechangenews.com\/?p=45803"},"modified":"2022-02-04T17:01:46","modified_gmt":"2022-02-04T17:01:46","slug":"wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work","status":"publish","type":"post","link":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/","title":{"rendered":"WWF-UK faces backlash over plan to sell NFTs to fund conservation work"},"content":{"rendered":"<p><strong>Leading conservation charity WWF is facing a huge backlash after <a href=\"https:\/\/twitter.com\/wwf_uk\/status\/1488800080819802116\" target=\"_blank\" rel=\"noopener\">announcing<\/a> plans to sell non-fungible tokens (NFTs) to raise money for the preservation of 13 endangered species. <\/strong><\/p>\n<p>WWF-UK said it was planning to mint NFTs in the form of digital artwork representing the endangered animals on an \u201ceco-friendly\u201d blockchain and put them up for sale on Thursday.<\/p>\n<p>The charity says the sale of these NFTs will help fund its work to stop the climate and nature crisis and help protect \u201ccherished wildlife\u201d such as rhinos, leopards and gorillas and their habitats.<\/p>\n<p>Followers on Twitter reacted furiously to the news, citing the emissions associated with generating NFTs. They accused the campaign group of harming the environment it claims to protect, with several backers threatening to cancel their donations.<\/p>\n<p>In thousands of replies and quote-retweets of the announcement, critics called WWF &#8220;utterly irresponsible&#8221;, &#8220;out of your mind&#8221; and said it &#8220;can&#8217;t be taken seriously anymore&#8221;.<\/p>\n<p>&#8220;If you think this was an awful idea that undermines everything WWF stand for? You&#8217;re right,&#8221; <a href=\"https:\/\/twitter.com\/aleekwrites\/status\/1488902372155871241\" target=\"_blank\" rel=\"noopener\">tweeted<\/a> Amanda Leek.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Gonna take the year I worked for WWF off my CV and start telling prospective employers I was in jail. <a href=\"https:\/\/t.co\/oKuFV9mY2R\">https:\/\/t.co\/oKuFV9mY2R<\/a><\/p>\n<p>\u2014 Gary Dunion &#x1f349; (@garydunion) <a href=\"https:\/\/twitter.com\/garydunion\/status\/1488892541235777540?ref_src=twsrc%5Etfw\">February 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>WWF-UK argues that the NFTs and blockchain technology are \u201chere to stay\u201d and that by engaging with the technology \u201cin a responsible way\u201d, it can create a new revenue stream to fund vital conservation work.<\/p>\n<p>NFT buyers will be <a href=\"https:\/\/nft.wwf.org.uk\/experiences\" target=\"_blank\" rel=\"noopener\">rewarded<\/a> with &#8220;real-world experiences&#8221;, including online meetings with leading conservationists, invitations to WWF events, and all-expenses paid trips to see WWF&#8217;s work on the ground.<\/p>\n<blockquote><p><a href=\"https:\/\/www.climatechangenews.com\/2022\/01\/28\/crypto-bubble-hype-machine-behind-70000-carbon-credit\/\"><strong>Crypto bubble:<\/strong> The hype machine behind a $70,000 carbon credit<\/a><\/p><\/blockquote>\n<p>Those NFTs will\u00a0 be minted on a blockchain called Polygon, a new generation blockchain which uses much less energy than that of Ethereum or Bitcoin. WWF <a href=\"https:\/\/nft.wwf.org.uk\/sustainability\">calculated<\/a> that a single transaction on Polygon has the equivalent carbon emissions of a single glass of tap water.<\/p>\n<p>But experts have refuted the claim this makes Polygon \u201ceco-friendly\u201d.<\/p>\n<blockquote>\n<style type=\"text\/css\">\n<p>                #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }<\/p>\n<p>                \/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.<\/p>\n<p>                   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/<\/p>\n<\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/climatehomenews.us1.list-manage.com\/subscribe\/post?u=6316d25f7b68919349e54a251&amp;id=bf939f9418\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<p><label for=\"mce-EMAIL\">Want climate news in your inbox? Sign up for free to get our weekly newsletter and occasional extra bulletins<\/label><input id=\"mce-EMAIL\" class=\"email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"your email address\" \/><\/p>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_6316d25f7b68919349e54a251_bf939f9418\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"Subscribe to Climate Weekly\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/blockquote>\n<p><!--End mc_embed_signup--><\/p>\n<p>Polygon is a side-chain of the Ethereum blockchain and depends on it to function. Ethereum is planning to move to a more energy efficient security test which would greatly reduce its energy consumption. But the network currently <a href=\"https:\/\/digiconomist.net\/ethereum-energy-consumption\/\">has a carbon footprint the size of Sweden.<\/a><\/p>\n<p>Off-duty technology journalist Alex Hern <a href=\"https:\/\/twitter.com\/alexhern\/status\/1488828734656458753\">noted<\/a> that to convert Polygon into British Pound Sterling requires a transaction through Bitcoin \u2013 which has <a href=\"https:\/\/digiconomist.net\/bitcoin-energy-consumption\/\">a carbon footprint equivalent to Kuwait\u2019s<\/a>.<\/p>\n<p>Hern said WWF\u2019s calculation was \u201chiding the Ethereum and Bitcoin emissions your NFT sale generates somewhere they can\u2019t be easily attributed to you\u201d.<\/p>\n<p>A spokesperson for WWF-UK told Climate Home that Polygon has &#8220;comparatively negligible environmental impact&#8221; and added that the group was &#8220;always looking at innovative ways to engage WWF supporters and fundraisers and trial new ideas&#8221;.<\/p>\n<p>But it could backfire. While some social media users said they thought it was a joke from a parody account, others warned they would halt their donations should the initiative go ahead.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I thought this was a parody account. This is the snake eating its own tail. It\u2019s over. Shut it down. <a href=\"https:\/\/t.co\/t3eWQSUtTZ\">https:\/\/t.co\/t3eWQSUtTZ<\/a><\/p>\n<p>\u2014 Lee Hazell (@FightLikeACow) <a href=\"https:\/\/twitter.com\/FightLikeACow\/status\/1488892018424176641?ref_src=twsrc%5Etfw\">February 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Please rethink this decision, WWF. I&#8217;ve been a loyal supporter for many years, but by adopting this policy you are working against your mission statement, and that is not an action I would be able to continue to support. NFTs ARE a pressing threat to environment and conservation<\/p>\n<p>\u2014 Yaz &#x2604;&#xfe0f; (@_yazzieb) <a href=\"https:\/\/twitter.com\/_yazzieb\/status\/1488849443977932807?ref_src=twsrc%5Etfw\">February 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">This is a good day to cancel your WWF donations. <a href=\"https:\/\/t.co\/GwWY0k6nRu\">https:\/\/t.co\/GwWY0k6nRu<\/a><\/p>\n<p>\u2014 Juri Pakaste (@juripakaste) <a href=\"https:\/\/twitter.com\/juripakaste\/status\/1488894418476318725?ref_src=twsrc%5Etfw\">February 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This is not the first time WWF has sold NFTs to raise funding. In November last year, WWF Germany released crypto art in the form of &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=GHhoR3HNhPk\" target=\"_blank\" rel=\"noopener\">non-fungible animals<\/a>&#8221; on Polygon. The move prompted <a href=\"https:\/\/twitter.com\/WWF_Deutschland\/status\/1455523152600129538\" target=\"_blank\" rel=\"noopener\">a similar backlash<\/a> with many of the charity&#8217;s supporters urging it to reconsider.<\/p>\n<p>In an apparent subtweet of the controversy, rival green group Greenpeace EU posted a picture of the NFTs it supports: Natural Forest Trees.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">yeah we think <a href=\"https:\/\/twitter.com\/hashtag\/NFTs?src=hash&amp;ref_src=twsrc%5Etfw\">#NFTs<\/a> could be the next big thing <a href=\"https:\/\/t.co\/1yRBy6bjLI\">pic.twitter.com\/1yRBy6bjLI<\/a><\/p>\n<p>\u2014 Greenpeace EU (@GreenpeaceEU) <a href=\"https:\/\/twitter.com\/GreenpeaceEU\/status\/1488912297527582727?ref_src=twsrc%5Etfw\">February 2, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin","protected":false},"author":39,"featured_media":45805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3863,3864],"tags":[],"coauthors":[4267],"class_list":["post-45803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-nature","type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WWF-UK faces backlash over plan to sell NFTs to fund conservation work<\/title>\n<meta name=\"description\" content=\"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WWF-UK faces backlash over plan to sell NFTs to fund conservation work\" \/>\n<meta property=\"og:description\" content=\"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Climate Home News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClimateHomeNews\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T17:47:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-04T17:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"799\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chlo\u00e9 Farand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClimateHome\" \/>\n<meta name=\"twitter:site\" content=\"@ClimateHome\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chlo\u00e9 Farand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\"},\"author\":{\"name\":\"Chlo\u00e9 Farand\",\"@id\":\"https:\/\/www.climatechangenews.com\/#\/schema\/person\/f4447ac0e6856c69dc6bb7905190c5c6\"},\"headline\":\"WWF-UK faces backlash over plan to sell NFTs to fund conservation work\",\"datePublished\":\"2022-02-02T17:47:18+00:00\",\"dateModified\":\"2022-02-04T17:01:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\"},\"wordCount\":724,\"publisher\":{\"@id\":\"https:\/\/www.climatechangenews.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg\",\"articleSection\":[\"Climate finance\",\"Nature\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\",\"url\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\",\"name\":\"WWF-UK faces backlash over plan to sell NFTs to fund conservation work\",\"isPartOf\":{\"@id\":\"https:\/\/www.climatechangenews.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg\",\"datePublished\":\"2022-02-02T17:47:18+00:00\",\"dateModified\":\"2022-02-04T17:01:46+00:00\",\"description\":\"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin\",\"breadcrumb\":{\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage\",\"url\":\"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg\",\"contentUrl\":\"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg\",\"width\":799,\"height\":450,\"caption\":\"A Great Panda in a zoo in California (Photo: Amy the Nurse\/Flickr)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.climatechangenews.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WWF-UK faces backlash over plan to sell NFTs to fund conservation work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.climatechangenews.com\/#website\",\"url\":\"https:\/\/www.climatechangenews.com\/\",\"name\":\"Climate Home News\",\"description\":\"Climate change news, analysis, commentary, video and podcasts focused on developments in global climate politics\",\"publisher\":{\"@id\":\"https:\/\/www.climatechangenews.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.climatechangenews.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.climatechangenews.com\/#organization\",\"name\":\"Climate Home News\",\"url\":\"https:\/\/www.climatechangenews.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.climatechangenews.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.climatechangenews.com\/files\/2024\/01\/03155729\/Climate-Home-News-Logo-RGB-Colour.png\",\"contentUrl\":\"https:\/\/cdn.climatechangenews.com\/files\/2024\/01\/03155729\/Climate-Home-News-Logo-RGB-Colour.png\",\"width\":2856,\"height\":862,\"caption\":\"Climate Home News\"},\"image\":{\"@id\":\"https:\/\/www.climatechangenews.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ClimateHomeNews\/\",\"https:\/\/x.com\/ClimateHome\",\"https:\/\/www.linkedin.com\/company\/climate-home-news\",\"https:\/\/www.youtube.com\/user\/climatestudio\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.climatechangenews.com\/#\/schema\/person\/f4447ac0e6856c69dc6bb7905190c5c6\",\"name\":\"Chlo\u00e9 Farand\",\"description\":\"Chlo\u00e9 Farand is Climate Home News\u2019 senior reporter. Her work has appeared in national publications including the Guardian, the Independent, the i paper and the BBC. Before joining Climate Home News, she worked for the investigative environmental outlet DeSmog UK and contributed to Business Green.\",\"sameAs\":[\"http:\/\/www.climatechangenews.com\"],\"url\":\"https:\/\/www.climatechangenews.com\/author\/chloe-farand\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WWF-UK faces backlash over plan to sell NFTs to fund conservation work","description":"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/","og_locale":"en_GB","og_type":"article","og_title":"WWF-UK faces backlash over plan to sell NFTs to fund conservation work","og_description":"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin","og_url":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/","og_site_name":"Climate Home News","article_publisher":"https:\/\/www.facebook.com\/ClimateHomeNews\/","article_published_time":"2022-02-02T17:47:18+00:00","article_modified_time":"2022-02-04T17:01:46+00:00","og_image":[{"width":799,"height":450,"url":"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg","type":"image\/jpeg"}],"author":"Chlo\u00e9 Farand","twitter_card":"summary_large_image","twitter_creator":"@ClimateHome","twitter_site":"@ClimateHome","twitter_misc":{"Written by":"Chlo\u00e9 Farand","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#article","isPartOf":{"@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/"},"author":{"name":"Chlo\u00e9 Farand","@id":"https:\/\/www.climatechangenews.com\/#\/schema\/person\/f4447ac0e6856c69dc6bb7905190c5c6"},"headline":"WWF-UK faces backlash over plan to sell NFTs to fund conservation work","datePublished":"2022-02-02T17:47:18+00:00","dateModified":"2022-02-04T17:01:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/"},"wordCount":724,"publisher":{"@id":"https:\/\/www.climatechangenews.com\/#organization"},"image":{"@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg","articleSection":["Climate finance","Nature"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/","url":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/","name":"WWF-UK faces backlash over plan to sell NFTs to fund conservation work","isPartOf":{"@id":"https:\/\/www.climatechangenews.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage"},"image":{"@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg","datePublished":"2022-02-02T17:47:18+00:00","dateModified":"2022-02-04T17:01:46+00:00","description":"On Twitter, WWF donors threatened to cancel their subscriptions, accusing the nature charity of greenwashing Ethereum and Bitcoin","breadcrumb":{"@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#primaryimage","url":"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg","contentUrl":"https:\/\/cdn.climatechangenews.com\/files\/2022\/02\/02172503\/panda.jpg","width":799,"height":450,"caption":"A Great Panda in a zoo in California (Photo: Amy the Nurse\/Flickr)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.climatechangenews.com\/2022\/02\/02\/wwf-uk-faces-backlash-plan-sell-nfts-fund-conservation-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.climatechangenews.com\/"},{"@type":"ListItem","position":2,"name":"WWF-UK faces backlash over plan to sell NFTs to fund conservation work"}]},{"@type":"WebSite","@id":"https:\/\/www.climatechangenews.com\/#website","url":"https:\/\/www.climatechangenews.com\/","name":"Climate Home News","description":"Climate change news, analysis, commentary, video and podcasts focused on developments in global climate politics","publisher":{"@id":"https:\/\/www.climatechangenews.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.climatechangenews.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.climatechangenews.com\/#organization","name":"Climate Home News","url":"https:\/\/www.climatechangenews.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.climatechangenews.com\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.climatechangenews.com\/files\/2024\/01\/03155729\/Climate-Home-News-Logo-RGB-Colour.png","contentUrl":"https:\/\/cdn.climatechangenews.com\/files\/2024\/01\/03155729\/Climate-Home-News-Logo-RGB-Colour.png","width":2856,"height":862,"caption":"Climate Home News"},"image":{"@id":"https:\/\/www.climatechangenews.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClimateHomeNews\/","https:\/\/x.com\/ClimateHome","https:\/\/www.linkedin.com\/company\/climate-home-news","https:\/\/www.youtube.com\/user\/climatestudio"]},{"@type":"Person","@id":"https:\/\/www.climatechangenews.com\/#\/schema\/person\/f4447ac0e6856c69dc6bb7905190c5c6","name":"Chlo\u00e9 Farand","description":"Chlo\u00e9 Farand is Climate Home News\u2019 senior reporter. Her work has appeared in national publications including the Guardian, the Independent, the i paper and the BBC. Before joining Climate Home News, she worked for the investigative environmental outlet DeSmog UK and contributed to Business Green.","sameAs":["http:\/\/www.climatechangenews.com"],"url":"https:\/\/www.climatechangenews.com\/author\/chloe-farand\/"}]}},"_links":{"self":[{"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/posts\/45803"}],"collection":[{"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/comments?post=45803"}],"version-history":[{"count":1,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/posts\/45803\/revisions"}],"predecessor-version":[{"id":45804,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/posts\/45803\/revisions\/45804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/media\/45805"}],"wp:attachment":[{"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/media?parent=45803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/categories?post=45803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/tags?post=45803"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.climatechangenews.com\/wp-json\/wp\/v2\/coauthors?post=45803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}